Physiotherapy
Plantar fasciitis: why your heel hurts, and how to fix it

The short version
- Plantar fasciitis is an overload problem in the thick band of tissue under your foot, not a torn or ruptured structure.
- The classic clue is sharp heel pain on your first steps in the morning, or after long periods of sitting, which eases as you move.
- The most effective treatment combines calf and foot strengthening, sensible load management, footwear support and, in the right cases, a night splint or heel wedge.
- Steroid injections and shockwave therapy have a role in stubborn cases, but never as a substitute for a proper rehab programme.
- Most people are meaningfully better within 3 months of well-guided treatment, and 80–90% recover fully within a year.
Plantar fasciitis is one of the most common causes of heel pain we see, and one of the most misunderstood. The pain sits under the heel, is at its worst on your first steps in the morning or after long periods of sitting, and eases as you move. It is not a tear, it is not gout, and it is very rarely a spur. It is an overload problem in the thick band of tissue that runs along the sole of your foot, and it responds well to a proper loading programme, sensible footwear and time. Most people are meaningfully better within 3 months of well-guided treatment.
What is plantar fasciitis?
The plantar fascia is a strong band of connective tissue that runs from the heel to the base of the toes, supporting the arch of your foot. In plantar fasciitis, this tissue has been overloaded and has become painful, thickened and irritated where it attaches to the heel. Like most tendon and fascia problems, the label ending in "itis" is a bit misleading. Inflammation is a small part of the picture. The main problem is structural change under load.
Why does it happen?
Plantar fasciitis is a load story. It typically appears when the fascia has been asked to handle more than it was ready for, whether that is a sudden jump in running volume, long days on your feet in unsupportive footwear, a change in surface, a spell of standing work, or weight gain over a period of months. Tight or weak calves, limited ankle range, and weakness in the small muscles of the foot all make it more likely.
How is it diagnosed?
Plantar fasciitis is a clinical diagnosis. A physiotherapist will take a careful history, palpate the fascia in specific places, look at how it responds to load, and rule out the conditions that can mimic it, including fat pad problems, tarsal tunnel syndrome, stress reaction in the heel bone, and referred pain from the low back. Imaging is not needed in most cases. A diagnostic ultrasound scan is helpful when the picture is unclear or when symptoms have failed to move with rehab.
How is it treated?
The most effective treatment is progressive loading of the fascia and calf, combined with sensible load management. High-load strength work, typically slow, heavy calf raises performed with the toes elevated on a rolled towel to load the fascia, has been shown in a randomised trial to speed recovery compared with stretching alone. Supportive footwear or an off-the-shelf insole helps by reducing peak load, and a night splint or heel wedge can settle first-step-of-the-day pain. Shockwave therapy has a role in stubborn cases and works best combined with loading, not as a replacement for it. Steroid injections are used selectively.
Alongside this, we look at the rest of the picture: hip and calf strength, ankle range, running mechanics, work standing posture, and simple things like weight management and sleep. Small changes add up.
What does recovery look like?
Most people notice a real change within 8 to 12 weeks of a well-structured programme. A full return to running, long-distance walking or standing sport can take 3 to 6 months. Around 80 to 90% of people recover fully within a year. Flare-ups during the process are common and usually mean load has crept up too quickly, not that the programme has failed.
When should you see a physiotherapist?
The best time to see a physiotherapist is early. Pain that has lasted more than a couple of weeks, or that is worst on your first steps in the morning, deserves a proper assessment before you start compensating elsewhere. Our physiotherapy team in Milton Keynes will diagnose what is going on, build the right loading programme for you, and adjust it as you progress. If your pain is higher in the heel or ankle and worse with activity, read our companion piece on Achilles tendinopathy.
Frequently asked questions
How long does plantar fasciitis last?
With well-structured physiotherapy, most people are meaningfully better within 8 to 12 weeks. Around 80 to 90% recover fully within 12 months. Left untreated, symptoms can drag on for a year or more, which is why early assessment is worth it.
Should I stop walking or running?
In most cases, no. Complete rest usually delays recovery. We modify volume and intensity, keep pain within an acceptable range, and rebuild activity alongside strength work rather than waiting for pain to disappear before moving.
Do orthotics or insoles help?
Supportive footwear and, in some cases, an off-the-shelf or custom insole can genuinely help by reducing peak load on the fascia. They are a useful part of the plan, but not a fix on their own. Strength and load management do the long-term work.
What about a cortisone injection?
A cortisone injection can reduce pain in the short term but carries a small risk of fat-pad atrophy or fascia rupture, and the effect often does not last. We consider it selectively when symptoms are severe and rehab is being held back, always alongside a loading programme.
When should I see a physiotherapist?
As soon as heel pain has been there for more than a couple of weeks, or is bothering you every morning. Early diagnosis rules out the things that mimic plantar fasciitis and gets you onto the right programme before compensations set in elsewhere.
References
- Rathleff MS, Mølgaard CM, Fredberg U, et al. High-load strength training improves outcome in patients with plantar fasciitis: a randomised controlled trial with 12-month follow-up. Scandinavian Journal of Medicine and Science in Sports, 2015.
- Martin RL, Davenport TE, Reischl SF, et al. Heel pain – plantar fasciitis: clinical practice guidelines. Journal of Orthopaedic and Sports Physical Therapy, 2014, updated 2023.
- Sun J, Gao F, Wang Y, et al. Extracorporeal shockwave therapy is effective in treating chronic plantar fasciitis: a meta-analysis. Medicine, 2017.
- NICE Clinical Knowledge Summaries. Plantar fasciitis. National Institute for Health and Care Excellence.
Ready to put this into practice?
Hanbury Health's physiotherapy is built on Physix, the Milton Keynes practice established in 1998 and now part of Hanbury Health, a chartered team with three decades of elite sport, diagnostic ultrasound and evidence-led rehab.
About the author: Simon Jones is a director of Hanbury Health and a Chartered Physiotherapist (MPhil, BSc (Hons), MCSP, HCPC-registered), with a particular interest in clinical diagnostics including diagnostic ultrasound. Rehabilitation across the physiotherapy service is medically reviewed by Prof Arul Ramasamy, a consultant orthopaedic surgeon.
General information, not medical advice. Written by Simon Jones. Medically reviewed by Prof Arul Ramasamy MA PhD MBA FRCS(Tr+Orth). Last reviewed: 25 July 2026.
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